A new dating app, POM, has been unveiled, which promises to match users based on their taste in music.
The application's full name is Power of Music, and the official launch is set for 10th August following months of teaser campaigns. At the moment, the platform is limited to 25,000 users with a POM queue app allowing people to book a profile spot in advance.
Once live, users will be able to connect the app to their streaming services of choice, with Spotify and Apple Music the first involved. Data will then be analysed by a unique algorithm that can map links between music history and emotional responses.
In a bid to encourage uptake, the first 1,000 matches will be given a free date, although details of how this works are thin on the ground at the time of writing. POM Parties will host curated events, with the first set for Thursday 5th August at Night Tales in London, where Shanti Celeste will be on the decks and doors open at 5PM. Kristi, Thor b2b Maro, and Aunty Party are in support. A negative lateral flow test is needed for entry, even for those who are double vaccinated.
This isn't the first time the dating and music worlds have met. In 2019 Tinder launched Festival Mode, connecting people in the midst of summer events. Meanwhile, in 2017, the website Techno Dating went live with the promise of helping techno fans find love.